Plant Based Mum Blog

Thank you for reading!

Beauty Review: FranklyEco

The cold and windy winter weather in Melbourne usually leads to chapped lips for me. Insert sad emoji here. 

I’m always on the lookout for vegan skincare brands to try, those that favour organic and natural ingredients - ingredients that I feel safe using on my skin. I knew I needed a lip balm that would stand the test of winter, so I decided to give FranklyEco a go! 

FranklyEco is an Australian owned brand, offering high quality plant based skincare products for both mum and bub. FranklyEco LipBalm is petroleum, paraben, phthalate, paraffin and GMO free. It is made from luscious certified organic ingredients, such as moisturising coconut oil, avocado oil and shea butter, leaving your lips lovely and smooth this winter!


What’s in my Make-Up Bag: Cruelty-Free Beauty

March 5-11 is ‘Be Cruelty-Free week’, so what better time to take a look at our favourite cruelty-free beauty products in the lead up to Be Cruelty-Free Week.

Personally, I consider my ‘beauty routine’ (if you can even call it that!) very low maintenance - only opting to wear make-up for events and usually sticking to the simplicity of a good moisturiser, some mascara, a touch of concealer and some sunscreen for my day-to-day mum-life. 

Choosing cruelty-free is an important way to help your own health and wellbeing by using products with natural ingredients - after all your skin is your biggest organ. Using products made from natural oils, plant extracts and minerals helps to ensure you are taking care of your body - inside and out. 

Below are some of our favourite cruelty-free beauty products:


Natio is a well-known natural Australian skincare and beauty brand. They do a great monitoring sunscreen with SPF 50 for those hot Australian summers, and a nice intensive moisurising day cream - which is perfect for use in the cooler months.

Ere Perez make a lovely nourishing lightweight vegan Quinoa Water foundation, available in three shades. Ere Perez’s full coverage concealer is super easy to use to mask those heavy eyes for when your little ones don’t let you get much sleep! Inika Organic’s blush is the perfect pink tone for your cheeks and Inika Organic can also help you to lengthen those lashes with their award winning ‘long lash vegan mascara’.

Sukin Australian Natural Skincare are (as the name suggests) Australian made, vegan and cruelty free - and they are a very affordable brand. Sukin’s Sensitive Cleansing Gel gently washes away the day leaving your skin smooth and refreshed, while Sand and Sky’s Australian Pink Clay Purifying Face Mask is the perfect fortnightly treat to hydrate your skin before you get your much needed beauty sleep. Dermalogica ‘Barrier Repair’ (free of irritants and cruelty-free) locks in moisture and Lush Enchanted Eye Cream takes care of your delicate eye area with soothing lavender honey water and organic jojoba oil.


Hurraw lip balm is a great choice to keep your lips nice and moisturised throughout the day. Hurraw lip products are all natural, organic and vegan! There’s a wide range of ‘flavours’ on offer - from sweet options like banana, raspberry, grapefruit and pineapple through to more subtle options such as vanilla, coconut, earl grey and of course unscented for the ultra-sensitive to name a few.


Mummy Green always loves Kester Black for her nails. Kester Black is a fantastic Australian cruelty-free vegan beauty brand. There’s a variety of stunning colours to choose from, all with inventive names. There’s beautiful nude tones like ‘coral blush’ (the perfect blush shade), ‘petra’ (rose pink), ‘the future is female’ (baby pink) and ‘in the buff’ (the perfect nude shade). Kester Black stock several lovely darker hues too - perfect for the cooler months - such as ‘nightshade’ (a nice shade of grey), ‘periwinkle’ (dark blue) and ‘pinot nior’ (deep red). And if you’re wanting to turn things up there’s plenty of bolder choices on offer, including ‘pulp fiction’ (a cool red tone), ‘rouge’ (bright red), ‘sorbet’ (candy pink), ‘sugarplum’ (bright purple) and ‘thypoon’ (a moody blue).

To find our more about the fight to end cosmetic animal cruelty visit the Humane Society International at